How Botero is Relevant to Oruga
This morning, our G-Lab team went to the Museo Botero to visit an exhibit by Fernando Botero. The self-anointed “the most Colombian of Colombian artists” is known his unique style of depicting human figures, animals and objects with an exaggerated corpulence to not only celebrate the life within them but also mock their role in the world. Fernando Botero didn’t develop his own style until he was in his early 30s, after he had left Colombia, studied in France and Italy, then moved to Mexico, where he was influenced by Diego Riveria’s mural paintings.
For the past three months or so, our G-Lab team has been reaching out to advertising agencies and sales reps to get critical feedback on our G-Labclient Oruga Touching Dreams’ reel. One of the feedbacks we received from the American ad agencies Oruga Touching Dreams should to develop its own style to succeed in the U.S. because creative directors will often hire animation studios based on whether their style is a good fit for a particular ad campaign. In Colombia, it’s a bit harder for Oruga Touching Dreams to do because oftentimes, their clients will want them to copy ad campaigns from Madison Avenue. That’s not to say that Oruga Touching Dreams hasn’t tried. In 2008, the studio released a 15-minute short-film entitled “En Agosto,” which has a much darker style than a lot of the cartoony animation work that Oruga Touching Dreams normally does. Like Fernando Botero, it may take leaving Colombia for Oruga Touching Dreams to fully develop its own distinctive style.
